Our Philosophy

At Untold, we are convinced that a visual story is defined by the strength of the image itself, as well as the specific background of the viewer. What he or she experiences when seeing the picture, depends on his or her situation, walk of life … That’s why Untold always looks at the broader, socio-cultural context. The one of the viewer, and the one of the subject.

Only by knowing the bigger story, we are able to tell the small one.
 
 
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In our philosophy, a strong image contains much more than meets the eye. Every time, it challenges you to discover new layers of meaning. To create such images, Untold goes back to the essence of photography.
 

Not only do we want to capture the images, we also want to understand what’s behind them. By having a deeper understanding of the context, we can engage in true visual storytelling. In other words: only by knowing the bigger story, we are able to tell the small one.